Being a leading national private company in the fertilizer industry and marketing, based on research and technology.

Grow and develop together with partners in supporting the highly competitive plantation industry.

Building a fertilizer industry in national plantation centers.

Building networking with fertilizer and fertilization expertise and competent plantation cultivation.

Carrying out continuous research to produce high-quality products so that they can support rational, effective, and efficient fertilization.

Becoming a counterpart and consultant for the plantation industry, especially in recommendation and consultation on effective and efficient fertilizer formulas.